Bon secours Pediatric Emergency Room
Why do so many parents choose the pediatric emergency department at Bon Secours St. Mary’s Hospital for their child’s medical emergencies? Countless reasons. Bon Secours wanted to promote their ER having board-certified physicians who are specialists on-site—24 hours a day, 365 days a year. For this campaign, we wanted to create a lighthearted approach to talking about going to the emergency room. The juxtaposition of smiling children with reasons why you can end up in the ER leaves the audience upbeat and informed.